Abstract This editorial introduces the special section on Advances in Computational Advertising. We define computational advertising, as well as discuss the historical background and conceptualization of the computational advertising field. We describe the unique thought leadership forum (TLF) model that was developed to facilitate new research collaboration among scholars from varying academic disciplines, methodological and disciplinary perspectives, and different expertise to examine important and timely issues related to computational advertising and to set a forward-looking research agenda for the next decade and beyond. Five articles resulting from the TLF project and included in this special section are briefly discussed. Then, we identify future challenges and opportunities of computational advertising and propose future research directions.

中文翻译：

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推进计算广告：领域和未来方向的概念化

摘要这篇社论介绍了关于计算广告发展的特别部分。我们定义了计算广告，并讨论了计算广告领域的历史背景和概念化。我们描述了独特的思想领导力论坛（TLF）模型，该模型的开发是为了促进学者们从不同的学科，方法论和学科观点以及不同的专业知识方面开展新的研究合作，以研究与计算广告相关的重要和及时的问题，并建立具有前瞻性的寻找未来十年及以后的研究议程。简要讨论了TLF项目产生的并包含在此特殊部分中的五篇文章。然后，