Abstract

The deployment of automated vehicles (AVs) can offer many benefits to the environment and society. Trust plays a crucial role in consumers’ adoption of AVs. This study examines the determinants and effects of trust on consumers' adoption of AVs. A theoretical model drawing on trust theory, health belief model, and attitude theory is presented. The results show that the health belief model’s components comprising perceived safety threat, expectation outcomes, cues to action and self-efficacy influence consumers' trust toward AVs. Consequently, trust has direct and indirect effects on consumers' adoption of AVs via attitude. Bootstrapping analysis suggests a mediated relationship. The findings implicate a wide array of transport and industry policies relating to the design of AVs, transport infrastructure development, public communication and marketing, and education and training.

摘要

自动驾驶汽车 (AV) 的部署可以为环境和社会带来许多好处。信任在消费者采用自动驾驶汽车方面起着至关重要的作用。本研究考察了信任对消费者采用自动驾驶汽车的决定因素和影响。提出了借鉴信任理论、健康信念模型和态度理论的理论模型。结果表明，健康信念模型的组成部分包括感知安全威胁、预期结果、行动提示和自我效能感，影响消费者对自动驾驶汽车的信任。因此，信任通过态度对消费者对自动驾驶汽车的采用产生直接和间接的影响。自举分析表明存在中介关系。调查结果涉及与自动驾驶汽车设计、交通基础设施发展、