Recent accounts of British voting behaviour emphasise the importance of voters’ valence judgements on deciding which party to support: significant numbers of voters do not rely on their membership of particular socio-economic groups or ideological preferences; instead, they rely on evaluations of government performance to determine their vote. Part of this evaluation comes from ‘fast and frugal’ heuristics such as their evaluations of party leaders and other senior politicians. Such heuristics have been shown to be influential in the United Kingdom’s 2016 Brexit Referendum for example. We extend this research to show that the influence of leadership heuristics on individuals’ chances of voting for Brexit varied depending on evaluations of leading politicians associated with the Remain and the Leave campaigns. Moreover, feelings toward the party leaders had a larger influence on the referendum votes of those holding middle-of-the-road views on Europe than on those who were themselves either strongly pro- or anti-EU.

最近对英国投票行为的描述强调了选民对选择哪个政党支持的效价判断的重要性：大量选民不依赖于特定社会经济群体的成员身份或意识形态偏好；相反，他们依靠对政府绩效的评估来确定自己的投票。这种评估的一部分来自“快速且节俭”的启发式方法，例如他们对党的领导人和其他高级政客的评估。例如，这种启发式方法在英国2016年英国脱欧公投中已显示出影响力。我们扩展了这项研究，以显示领导力启发法对个人投票支持英国退欧的机会的影响因与保留和请假运动相关的主要政客的评估而异。而且，