ABSTRACT

The pace and scope of digital innovation targeting the real estate industry has intensified over the past decade. This article is therefore concerned with the digitization of the residential real estate industry, and how critical housing scholars might shape a research agenda on this transformation. We set out platform logic, digital labor, and financialization as a conceptual vocabulary for studying new digital modalities of real estate practice. Platform logic highlights questions of power and politics relating to the data collection capacities potentially obscured by platforms’ convenience and ease of use. Digital labor points to how platform real estate may change relationships among incumbent real estate professionals, investors and property owners, and tenants and residents. Financialization shifts the focus to how digital platforms participate in the contemporary political economy of housing. The article concludes with an agenda for critical housing research on digital real estate platforms

摘要

在过去的十年中，针对房地产行业的数字创新步伐和范围不断加快。因此，本文关注的是住宅房地产行业的数字化，以及重要的住房学者如何制定有关此转变的研究议程。我们将平台逻辑，数字化劳动和金融化作为概念性词汇表，用于研究房地产实践的新数字化形式。平台逻辑突出了与数据收集能力有关的权力和政治问题，这些问题可能被平台的便利性和易用性所掩盖。数字劳工指出了平台房地产如何改变现有房地产专业人员，投资者和财产所有人以及租户和居民之间的关系。金融化将焦点转移到数字平台如何参与当代住房政治经济。本文以数字房地产平台上的关键住房研究议程作为结尾。