European Sport Management Quarterly ( IF 3.714 ) Pub Date : 2020-03-11 , DOI: 10.1080/16184742.2020.1739726 Rasmus K. Storm 1, 2 , Marthe Liss Holum 3
ABSTRACT
Research question: The body of literature examining potential trickle-down effects from elite sport success to mass sport participation has grown considerably over the years. The evidence is mixed but generally suggests that when a nation's athletes win medals at international tournaments – for example the Olympic Games or the FIFA World Cup – it cannot be expected to inspire amateurs to take up sport themselves. So far, existing research has primarily focused on international elite success. Effects from local elite clubs playing in national leagues have only been examined once.
Research methods: Since recent research indicates that national and cultural contexts can influence whether a potential trickle-down effect materialises, this paper aims to test these factors in another setting. By deploying panel data regression models on data from Danish top-tier professional soccer, we test whether local club performance affects local membership levels in Denmark.
Results and Findings: We do not find direct positive effects from sporting success. However, we do identify negative effects on membership figures due to club relegation indicating that sporting failure can affect mass participation.
Implications: A key recommendation drawn from this study is that politicians, sport managers and civil servants should be careful using the double pyramid/‘virtuous circle of sport’ metaphor as the basis of their decision-making because it is an imprecise theoretical interpretation of reality. Instead, stakeholders should focus effort and resources on other relevant factors that potentially can lead to higher – or even lower – levels of participation in order to stimulate such factors (or prevent those that affects negatively). Future studies should examine these implications further.
中文翻译:
当地的体育成功会影响体育参与吗?丹麦职业足球对俱乐部会员资格的影响研究
摘要
研究问题:多年来,研究从精英运动成功到大众运动参与的潜在trick流效应的文献库已经大大增加。证据好坏参半,但通常表明,当一个国家的运动员在国际比赛(例如奥运会或FIFA世界杯)上获得奖牌时,就不能期望它激发业余爱好者自己从事体育运动。到目前为止,现有研究主要集中在国际精英的成功上。参加国家联赛的当地精英俱乐部的影响仅进行了一次检查。
研究方法:由于最近的研究表明,国家和文化背景可能会影响潜在的trick流效应,因此本文旨在在其他情况下测试这些因素。通过对来自丹麦顶级职业足球的数据部署面板数据回归模型,我们测试了当地俱乐部的表现是否会影响丹麦的当地会员级别。
结果与发现:我们没有发现体育成功对企业产生直接的积极影响。但是,由于俱乐部降级,我们确实确定了对会员人数的负面影响,表明运动失败会影响大众参与。
启示:这项研究得出的主要建议是,政客,体育经理和公务员应谨慎使用双重金字塔/“体育的良性循环”的隐喻作为决策的基础,因为这是对现实的不精确的理论解释。 。相反,利益相关者应将精力和资源集中在其他可能导致更高(甚至更低)参与水平的相关因素上,以刺激此类因素(或防止产生负面影响的因素)。未来的研究应进一步研究这些含义。