ABSTRACT

The objective behind the present article is two-fold. Firstly, departing from the assumption that distance and salience dynamics are key to both functioning and impact of the media, we aim to present a new theoretical perspective on social media discourse understood as both product and process – Media Proximization Approach – and thus shed light on the exploratory potential of Social Media Critical Discourse Studies (SM-CDS) paradigm (KhosraviNik, 2017b. Social Media Critical Discourse Studies (SM-CDS). In J. Flowerdew, & J. E. Richardson (Eds.), Handbook of Critical Discourse Analysis (pp. 583–596). Routledge) emphasizing both the horizontal (industrial) and vertical (social) dimensions of digital communication. Secondly, identifying various dimensions of proximization within social media, we will discuss their role in creating a conducive environment for the spread of populist ideologies, and, more generally, changing the communication dynamics between the primary and secondary definers. Data-wise, the article focuses on current social media discursive practices concerning Enoch Powell’s ‘Rivers of Blood’ speech in the context of rising anti-immigration sentiment and Brexit campaign. Two YouTube videos recontextualizing the speech along with the accompanying comments will be discussed here to show how political discourses get remediated in social media where their ‘prosumers’ imbue them with new form, function and emotionality.

摘要

本文背后的目标有两个。首先，脱离距离和显着性动态是媒体运作和影响的关键的假设，我们旨在提出一种新的理论视角，将社交媒体话语理解为产品和过程——媒体接近方法——从而阐明社交媒体批判性话语研究 (SM-CDS) 范式的探索潜力 (KhosraviNik, 2017b。社交媒体批判性话语研究 (SM-CDS)。在 J. Flowerdew 和 JE Richardson (Eds.)，批判性话语分析手册（第 583-596 页）。Routledge）强调数字通信的横向（工业）和纵向（社会）维度。其次，确定社交媒体中接近化的各个维度，我们将讨论它们在为民粹主义意识形态的传播创造有利环境中的作用，以及更广泛地说，改变主要和次要定义者之间的沟通动态。在数据方面，本文重点关注在反移民情绪高涨和英国退欧运动的背景下，有关伊诺克·鲍威尔 (Enoch Powell) 的“血河”演讲的当前社交媒体话语实践。两个YouTube将在此讨论重新背景化演讲的视频以及随附的评论，以展示政治话语如何在社交媒体中得到纠正，他们的“产消者”为他们注入新的形式、功能和情感。