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Racial technological bias and the white, feminine voice of AI VAs
Communication and Critical/Cultural Studies ( IF 2.426 ) Pub Date : 2020-10-02 , DOI: 10.1080/14791420.2020.1820059
Taylor C. Moran 1
Affiliation  

ABSTRACT

This essay illuminates the ways that tech corporations harness the specter of white femininity and program it into artificially intelligent virtual assistants (AI VAs). Specifically, AI VAs reflect characteristics of white femininity in voice and cultural configuration for the purposes of white supremacy and capitalistic gain. These characteristics serve to not only uphold whiteness as both normative and technologically superior, but also rationalize neoliberal logics. I specifically focus on the projected supremacy of white voice and the use of AI VAs as playing into the white fantasy of exit, what James Brook and Iain A. Boal deem “another ‘white flight.’”



中文翻译:

种族技术偏见和AI VA的白皙,女性化声音

摘要

本文阐明了技术公司利用白人女性气概并将其编程到人工智能虚拟助手(AI VA)中的方式。具体而言,AI VA出于白人至上和资本主义收益的目的,在语音和文化配置中反映了白人女性的特征。这些特性不仅可以维持白色在规范和技术上的优越性,而且还可以使新自由主义逻辑合理化。我特别关注预计的白人声音至高无上,以及将AI VA用作白色出口幻想的原因,詹姆斯·布鲁克(James Brook)和伊恩·鲍尔(Iain A. Boal)则认为“另一场'白人飞行'”。

更新日期:2020-10-02
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