ABSTRACT

This study proposed a structural model capturing the exhibitor’s internal resources, a trade show (TS) outputs and domestic market and international export performance derived from the conceptual framework underpinning the resource-based theory. Longitudinal analysis is applied to determine how TS output affects market performance over time after the conclusion of the TS. The results showed that the exhibitor’s resources partially affected TS output and market performance and that TS output influenced market performance differently over time after the TS ended. By providing a better understanding of market performance in a TS context, this paper enriches research on TS issues.

摘要

这项研究提出了一个结构模型，该模型捕获了参展商的内部资源，贸易展览（TS）的产出以及从基于资源的理论的概念框架中得出的国内市场和国际出口绩效。纵向分析用于确定TS结束后，TS产出如何随时间影响市场表现。结果表明，参展商的资源在一定程度上影响了TS的产出和市场表现，并且TS产出在TS结束后随时间的推移对市场表现的影响不同。通过更好地了解TS环境下的市场表现，本文丰富了对TS问题的研究。