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Mainstream English Language Press Journalists’ Perceptions Towards the Indigenous-Language Press in Zimbabwe
African Journalism Studies ( IF 1.673 ) Pub Date : 2020-07-15 , DOI: 10.1080/23743670.2020.1751227
Albert Chibuwe 1 , Abioudun Salawu 1
Affiliation  

ABSTRACT Indigenous-language media in Zimbabwe and Africa have not elicited as much academic scrutiny as the English-language media. However, there is an emerging scholarship that focuses on indigenous-language media in Zimbabwe. This scholarship focuses more on audiences and texts. This paper takes a different dimension by interrogating the perceptions of English-language newspaper journalists towards indigenous language newspapers, indigenous language newspaper journalists and journalism. The paper, grounded in decoloniality, seeks to demonstrate that coloniality is a key determinant of the poor performance of indigenous-language newspapers in Zimbabwe. Data were gathered through in-depth interviews with selected mainstream English-language newspaper journalists. The findings demonstrate that the journalists view a career in indigenous-language media as not being lucrative, less respectable, and leading nowhere; and view the indigenous-language newspapers journalists as “rejects”. The content of the indigenous-language newspapers is generally viewed as trivial and therefore inconsequential, while indigenous languages are viewed as difficult. The paper concludes that these views are reflective of the pervasive nature of coloniality and western modernity’s “othering” of non-western realities and knowledge.

中文翻译:

津巴布韦主流英语新闻界记者对土著语言出版社的看法

摘要津巴布韦和非洲的土著媒体没有像英语媒体那样引起学术界的广泛关注。但是,津巴布韦有一种新兴的奖学金专门针对土著语言媒体。该奖学金的重点是听众和文字。本文通过询问英语报纸新闻工作者对土著语言报纸,土著语言报纸新闻工作者和新闻学的看法,从一个不同的角度。该论文以殖民主义为基础,旨在证明殖民主义是津巴布韦土著语言报纸表现不佳的关键因素。数据是通过与精选的主流英语报纸记者进行的深度采访而收集的。调查结果表明,记者认为土著语言媒体的职业并不有利可图,受人尊敬且无处可走。并将土著语言的报纸记者视为“拒绝”。土著语言报纸的内容通常被认为是微不足道的,因此是无关紧要的,而土著语言则被认为是困难的。本文的结论是,这些观点反映了殖民主义的普遍性和西方现代性对非西方现实和知识的“传承”。
更新日期:2020-07-15
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