We are easily misguided as to the true nature of Facebook, and tend to treat it simply as a powerful technological instrument in the service of human intentions. We can, however, gain a better picture of it through recourse to the Jewish tradition of the golem, an image of human beings, created by them in a re‐enactment of their own creation by God. It turns into a magic servant in modernity with an inherent dynamic running between its human and its subhuman characteristics. This dynamic is the main cause behind its becoming uncontrollable. In like manner, what is subhuman in Facebook serves its masters and functions under their total control, but also empowers Facebook's increasingly human operation, an algorithm‐based capability which raises growing doubts about what counts as human. Facebook implies the crisis of humanity which coincides with the “death of God,” that is, the obsolescence of the idea of a divine creator.

中文翻译：

---

GOLEM传奇和FACEBOOK的奥秘

我们很容易就Facebook的真实性质误入歧途，并倾向于将其简单地视为服务于人类意图的强大技术工具。但是，我们可以通过诉诸犹太魔像传统来更好地了解它，魔像是人类的形象，由人类创造，是对上帝自己创造的重新制定。它变成了现代的魔术仆人，其人与人之间的特质之间有着内在的动力。这种动态是其不可控的主要原因。以类似的方式，Facebook中的亚人类功能在其全部控制之下服务于其主人和职能，同时也增强了Facebook日益人性化的操作，这是一种基于算法的功能，这使人们越来越怀疑什么才是人类。