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Peru's emerging craft‐brewing industry and its implications for tourism
International Journal of Tourism Research ( IF 4.737 ) Pub Date : 2020-08-28 , DOI: 10.1002/jtr.2408
Abel Duarte Alonso 1 , Seng Kok 2 , Michelle O'Shea 3
Affiliation  

While the body of research on craft beer production, consumption, and tourism is growing, some regions, such as Latin America, where beer products are also popular, have received much less attention. This study addresses this knowledge gap, exploring craft breweries in Peru, where in recent years gastronomy has gained significant momentum. In doing so, Porter's three generic competitive strategies and the resource‐based view frameworks are considered. Differentiation and focus strategies, coupled with firm resources, including symbiotic relationships between restaurateurs and craft breweries, camaraderie, and continuous partnership development emerged as key competitive factors, with key implications for tourism development.

中文翻译:

秘鲁新兴的手工艺品制造业及其对旅游业的影响

尽管有关精酿啤酒的生产,消费和旅游业的研究机构在不断发展,但在一些地区,例如啤酒产品也很受欢迎的拉丁美洲,受到的关注却很少。这项研究解决了这一知识鸿沟,在秘鲁探索了精酿啤酒厂,近年来,美食在该领域取得了巨大的发展。在此过程中,考虑了波特的三种通用竞争策略和基于资源的视图框架。差异化和重点战略,加上牢固的资源,包括餐馆与精酿啤酒厂之间的共生关系,友情和持续的伙伴关系发展,已成为关键的竞争因素,对旅游业的发展产生了重要影响。
更新日期:2020-08-28
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