Purpose

The present paper uses Twitter to analyze the current state of the worldwide, Spanish-language, independent publishing market. The main purposes are to determine whether certain Latin American Spanish-language independent publishers function as gatekeepers of world literature and to analyze the geopolitical structure of this global market, addressing both the Europe-America dialectic and neocolonial practices.

Design/methodology/approach

After selecting the sample of publishers, the authors conducted a search for their Twitter profiles and located 131; they then downloaded data from the corresponding Twitter APIs. Finally, they applied social network analysis to study the presence of and interaction between the sample of independent publishers on this social media.

Findings

The results provide data-based evidence supporting the hypothesis of some literary critics who suggest that in Latin America, certain publishers act as gatekeepers to the mainstream book market. Therefore, Twitter could be considered a valid source of information to address the independent book market in Spanish. By extension, this approach could be applied to other cultural industries in which small and medium-sized agents develop a digital presence in social media.

Originality/value

This paper combines social network analysis and literary criticism to provide new evidence about the Spanish-language book market. It helps validate the aforementioned hypothesis proposed by literary critics and opens up new paths along which to pursue an interpretative, comparative analysis.

中文翻译：

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21世纪的独立出版商和社交网络：跨大西洋西班牙语图书市场的力量平衡

目的

本文使用Twitter来分析全球西班牙语独立出版市场的现状。主要目的是确定某些拉丁美洲的西班牙文独立出版商是否充当世界文学的看门人，并分析这个全球市场的地缘政治结构，以解决欧美的辩证法和新殖民主义做法。

设计/方法/方法

在选择了发布者样本之后，作者搜索了他们的Twitter个人资料并找到了131；然后，他们从相应的Twitter API下载了数据。最后，他们应用社交网络分析来研究该社交媒体上独立发布者样本的存在与互动。

发现

结果提供了基于数据的证据，支持了一些文学批评家的假说，他们认为在拉丁美洲，某些出版商是主流书市的守门人。因此，Twitter可以被视为解决西班牙语独立图书市场的有效信息来源。通过扩展，该方法可以应用于其他文化产业，在这些产业中，中小型代理商在社交媒体中发展了数字化的形象。

创意/价值

本文将社交网络分析与文学批评相结合，为西班牙语图书市场提供了新的证据。它有助于验证文学评论家提出的上述假设，并开辟新路径，以寻求解释性，比较性分析。