The subject of this study is media discourse on the Covid-19 pandemic in the Republic of Serbia. The study seeks to contribute to the understanding of the communication aspects of the current public health crisis within the transitional (hybrid) regime of Serbia. One of the paper’s objectives is to explore how Serbian media frame the discourse on the Covid-19 pandemic. The second objective is to examine whether journalists produce investigative and analytical contents on this pressing topic independently or just mediate to the public patterns created by the public health crisis management. By applying language analysis and intertextual analysis methods to a sample of 230 media texts, we point to the incoherence of media discourse on the Covid-19 pandemic, as well as to the lack of media independence in an environment of the permanent political campaign.

本研究的主题是有关塞尔维亚共和国Covid-19大流行的媒体报道。该研究旨在促进对塞尔维亚过渡（混合）政权下当前公共卫生危机的沟通方面的理解。该论文的目标之一是探索塞尔维亚媒体如何构建有关Covid-19大流行的论述。第二个目标是检查记者是独立制作有关此紧迫话题的调查和分析内容，还是只是调解由公共卫生危机管理产生的公共模式。通过将语言分析和互文分析方法应用于230种媒体文本的样本，我们指出了媒体话语在Covid-19大流行中的不连贯性，