In this article, we argue that the “turn to affect” can provide a generative framework for working through key sticking points for women in sport. Through an analysis of the rule changes and subsequent social media comments in the lead-up to the inaugural Australian Football League Women’s (AFLW) competition, we demonstrate the power of emotions for intensifying and resisting discussion about women’s participation in male-dominated sport, as they accumulate through fan encounters on social media. Through a focus on the expression of emotions such as disappointment and contempt, we interrogate the collective workings of digital affects for constituting gendered knowledge production and subjectivity in sport contexts. We conclude with a discussion of the implications of feminist thinking for sport research and practice.

在本文中，我们认为“转变为情感”可以提供一个生成框架，以帮助体育女性克服关键症结。通过对首届澳大利亚足球甲级联赛（AFLW）比赛进行前的规则变化和随后的社交媒体评论进行分析，我们证明了情感能够增强和抵制有关女性参与男性主导运动的讨论，例如他们通过社交媒体上的粉丝见识积累。通过关注诸如失望和蔑视之类的情绪表达，我们审视了数字情感的集体运作，以构成体育环境中的性别知识生产和主观性。最后，我们讨论了女权主义思想对体育研究和实践的影响。