The working conditions of professional skateboarders are rarely investigated in academic literature or traditional skate media (e.g., Thrasher Magazine). This article contextualizes skateboarding labor and compares its professionals with other freelance contractors in the precarious neoliberal economy. It also explores the role of social media in skateboarders’ careers; while experiencing data mining and the fetishism of digital devices like any other online user, pro skaters must adopt platforms (e.g., YouTube) for their career advancement, as greater notoriety leads to corporate sponsorships. I outline the multiple hats that skaters wear, such as the sponsored athlete, the walking advertisement, and most importantly the emerging social-media adept. Within this context, the article further details the coercive forces keeping skaters amenable to sponsoring companies and industry insiders, such as the pejorative label of “kook.” Finally, I explain a contradiction that the profusion of Web 2.0 use has led to slight but not proportional coverage of skaters’ working conditions.

专业滑板手的工作条件很少在学术文献或传统滑板媒体（例如Thrasher）中进行调查。杂志）。本文介绍了滑板劳动的背景，并将其专业人员与不稳定的新自由主义经济中的其他自由职业者进行了比较。它还探讨了社交媒体在滑板手职业中的作用；在经历数据挖掘和像其他在线用户一样的数字设备的拜物教的同时，速滑运动员必须采用平台（例如YouTube）来促进自己的职业发展，因为更大的声望会导致企业赞助。我概述了速滑运动员所戴的多顶帽子，例如赞助运动员，步行广告，最重要的是新兴的社交媒体专家。在此背景下，本文进一步详细介绍了使溜冰者适应赞助公司和行业内部人士的强制力，例如贬义词“ kook”。最后，