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Using immersion research and people-driven design to improve behavior change programs
International Journal of Market Research ( IF 2.513 ) Pub Date : 2021-01-01 , DOI: 10.1177/1470785320980631
Dee Jupp 1
Affiliation  

This research note describes the use of immersion research in combination with people-driven design as an alternative approach to tackling intransigent behavior change challenges. Using a case study from Indonesia where child stunting was prevalent despite diverse food availability, the four-step process of immersion research, immersion in immersion findings, people-driven design, and trialing is described. It highlights the need to change mindsets among design experts so that they forge a deeper connection with people and their circumstances and move from providing technocratic solutions for people to facilitating change processes which are practical, relatable, and are led by people themselves.

中文翻译:

使用沉浸式研究和以人为本的设计来改进行为改变计划

本研究报告描述了沉浸式研究与以人为本的设计相结合的使用,作为应对顽固行为改变挑战的替代方法。使用来自印度尼西亚的案例研究,尽管食物供应多样,但儿童发育迟缓仍然普遍存在,描述了沉浸式研究、沉浸式沉浸式发现、以人为本的设计和试验的四步过程。它强调了改变设计专家思维方式的必要性,以便他们与人及其环境建立更深层次的联系,并从为人们提供技术解决方案转变为促进实用、相关且由人们自己领导的变革过程。
更新日期:2021-01-01
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