Brand equity (BE) and customer equity (CE) are the two crucial and closely linked concepts in marketing research. This research outlines a new conceptual framework to explore the relationship betwe...

中文翻译：

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基于品牌资产的客户资产综合评估模型

品牌资产 (BE) 和客户资产 (CE) 是营销研究中两个至关重要且密切相关的概念。这项研究概述了一个新的概念框架来探索...