What happens when vintage family photos are digitized and enter the global visual economy as representations of a people, politics, time, and place? In this article, I examine the social life of an exemplary viral snapshot from pre-revolutionary Iran to demonstrate three of the many shifting uses and social meanings of these snapshots in online global circulations: as representations for diasporic nostalgizing, as tools of soft power in public diplomacy, and as sources for viral journalism that contribute to what I call clickbait orientalism. A 21st-century form of digital soft weaponry, this latter use of Iranian vintage photos trades on gendered orientalist tropes, the indexical power of family photographs, and the context of four decades of geopolitical tension to attract attention and thus revenue. Ultimately, these further remediations render such family snapshots as anonymous, symbolic, weaponized, and monetized, confirming that latent orientalist ideologies continue to circulate even as their manifest forms change over time.

当老式的家庭照片被数字化并作为人们，政治，时间和地点的代表进入全球视觉经济时，会发生什么？在本文中，我考察了革命前伊朗的一个示例性病毒快照的社会生活，以证明这些快照在全球在线发行中的许多转变用途和社会含义中的三个：作为泛滥怀旧的代表，是软实力的工具。公共外交，以及作为病毒新闻的来源，这些都助长了我所说的点击诱饵东方主义。这是21世纪的数字化软武器形式，后来使用伊朗的老式照片时，要以性别化的东方主义比喻，家庭照片的索引能力以及四十年来的地缘政治紧张局势来吸引人们的注意力，从而增加收入。最终，