The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have altered the competitive environments of audiovisual services. One category of these services, multinational SVODs (subscription video on demand), are changing the dynamics of transnational video distribution. Although having subscribers and offices, and commissioning content from many countries, are obvious measures of these services’ multinational status, the extent to which the distinct affordances of these services diminish the national lens through which all other international television trade occurs may be the most profound measure. The article explores how this too becomes a distinguishing competitive tool for Netflix that enables uncommon content strategies, such as the ability to program for tastes and sensibilities too small to effectively form a viable market for services limited by national reach.

订户资助的，互联网分发的视频流服务的不同技术能力和收入模型改变了视听服务的竞争环境。这些服务的一类是跨国SVOD（点播订阅视频），正在改变跨国视频分发的动力。尽管拥有订户和办事处以及来自许多国家的试播内容是这些服务在多国地位的明显衡量标准，但是这些服务的独特能力在多大程度上削弱了发生所有其他国际电视贸易所依据的国家层面测量。本文探讨了这也将如何成为Netflix独特的竞争工具，从而实现罕见的内容策略，