Work-from-home and remote work arrangements are increasingly common. As a result, much business communication is taking place via computer-mediated means. In two experiments, the effect of emojis in business email is explored: their effect on perceptions of the leader who sends the email, perceptions of the email itself, and the email within the communication context. Study 1 found that emails with emojis led to positive perceptions of a leader’s likability and effectiveness, but only on the part of male recipients; female recipients rated a leader using emojis as less effective, with no difference in likability. In study 2, females perceived emails with emojis as more positive but also less appropriate for the workplace, although those who worked in informal workplaces showed a less pronounced effect of appropriateness. It is clear that leaders should consider both the audience and the workplace communication climate before using emojis in emails.

在家工作和远程工作安排越来越普遍。结果，通过计算机介导的方式进行了许多业务通信。在两个实验中，探讨了表情符号在企业电子邮件中的影响：表情对发送电子邮件的领导者的感知，对电子邮件本身的感知以及在通信环境中的电子邮件的感知。研究1发现，带有表情符号的电子邮件可以使人们对领导者的讨人喜欢和效率产生积极的看法，但这种看法只针对男性收件人。女性接受者将使用表情符号的领导者评定为效果较差，在可爱度上没有差异。在研究2中，尽管在非正式工作场所工作的人表现出适当的效果，但女性认为带有表情符号的电子邮件更积极，但不太适合工作场所。