Employee engagement and corporate social responsibility (CSR) are two important issues attracting an increasing amount of attention from both business communication researchers and practitioners. A theory-driven model that (1) conceptualizes employee engagement as social media engagement, job engagement, and organizational engagement, and (2) explicates how they are related to an organization’s CSR communication strategies and employee perceived CSR motives is still lacking. To place our study in the context of CSR and business communication, we proposed a strategies-motives-employee engagement model. Results from an online Qualtrics survey (n = 836) supported all our hypotheses except for the direct link between interacting CSR communication strategies and employee organizational engagement. We conducted a two-step Structural Equation Modeling (SEM) analysis to test all our hypotheses. Theoretical and practical implications of the study were discussed.

员工敬业度和企业社会责任（CSR）是两个重要的问题，引起了商务沟通研究人员和从业人员越来越多的关注。理论驱动的模型（1）将员工敬业度概念化为社交媒体敬业度，工作敬业度和组织敬业度，（2）阐明它们与组织的CSR沟通策略以及员工感知的CSR动机之间的关系。为了将我们的研究放在企业社会责任和商业沟通的背景下，我们提出了一种战略-动机-员工参与模型。Qualtrics在线调查（n = 836）的结果支持了我们所有的假设，除了互动的CSR沟通策略与员工组织投入之间的直接联系。我们进行了两步结构方程模型（SEM）分析，以检验所有假设。讨论了该研究的理论和实践意义。