The European steel industry, as an energy intensive industry, has significant concerns over energy efficiency and compliance with EU environmental regulations. Hence, across the industry, energy efficiency is a key area of innovation activity. However, responding to climate change measures and finding efficiency gains by technological means is becoming increasingly difficult and so managements are turning attention to modifying, that is, ‘greening’ worker behaviours. Here, we focus on an innovation that combines a digital technology application with a management strategy, that is, gamification for energy efficiency behaviour modification. Drawing on data from a project involving steel plants in Germany, Norway and the UK, we adopt an international comparative approach to examine the implications of differing industrial relations contexts for shaping steel firm engagement with ‘green’ innovations.

作为能源密集型行业，欧洲钢铁行业对能源效率和遵守欧盟环境法规的关注很大。因此，在整个行业中，能源效率是创新活动的关键领域。但是，应对气候变化的措施并通过技术手段寻求效率的提高变得越来越困难，因此，管理人员正在将注意力转向改变工人的行为，即“绿化”行为。在这里，我们专注于将数字技术应用程序与管理策略（即游戏化以改进能效行为）相结合的创新。利用来自德国，挪威和英国的钢铁厂的项目数据，