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Logic is (Somewhat) Overrated: Image-Based Versus Concept-Based Rhetoric in Crowdfunding Narratives
Entrepreneurship Theory and Practice ( IF 10.5 ) Pub Date : 2020-12-10 , DOI: 10.1177/1042258720976370 Pankaj C. Patel 1 , Marcus T. Wolfe 2 , Andrew S. Manikas 3
Entrepreneurship Theory and Practice ( IF 10.5 ) Pub Date : 2020-12-10 , DOI: 10.1177/1042258720976370 Pankaj C. Patel 1 , Marcus T. Wolfe 2 , Andrew S. Manikas 3
Affiliation
Drawing on image-based versus concept-based rhetoric research, we test whether concept-based rhetoric—evoking rational, logical, and concrete thinking—could be less useful than image-based rhetoric...
中文翻译：
逻辑被（有点）高估了：众筹叙事中基于图像与基于概念的修辞
借鉴基于图像与基于概念的修辞研究，我们测试基于概念的修辞——唤起理性、逻辑和具体的思考——是否不如基于图像的修辞有用……
更新日期：2020-12-10
中文翻译：
逻辑被（有点）高估了：众筹叙事中基于图像与基于概念的修辞
借鉴基于图像与基于概念的修辞研究，我们测试基于概念的修辞——唤起理性、逻辑和具体的思考——是否不如基于图像的修辞有用……
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