In this study, I examined 12 reports published by a neoliberal think tank proposing to reshape public education in New Zealand. In terms of the larger social processes and structures involved, the think tank’s self-declared positioning of this advocacy is that of a primary definer (Hall et al., 2013), ostensibly an expert voice, communicating through the media. My two research goals in this study were to identify the types of educational change being promoted and to uncover the discursive means employed. The sample of 12 reports, published from 2013 to 2018, comprised 647 pages of text. I performed three types of analysis: thematic analysis to identify the ideology of the advocacy, genre analysis of their discursive resources and corpus analysis. The thematic findings reveal proposals to reshape public education through performativity, managerialism and marketization. The genre analysis found the reports followed the structure of the business case genre and drew on elements of business memos, data presentation, sound bite and opinion journalism. The corpus findings provide further linguistic evidence for the main themes.

中文翻译：

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通过商业智囊团的宣传影响新西兰的教育：创造赤字话语

在这项研究中，我检查了新自由主义智囊团发表的 12 份报告，建议重塑新西兰的公共教育。就所涉及的更大的社会过程和结构而言，智库对这种倡导的自我声明定位是主要定义者（Hall 等人，2013 年），表面上是专家的声音，通过媒体进行交流。我在这项研究中的两个研究目标是确定正在促进的教育变革的类型并揭示所采用的话语手段。2013 年至 2018 年发布的 12 份报告样本包含 647 页文本。我进行了三种类型的分析：主题分析以确定倡导的意识形态，他们的话语资源的体裁分析和语料库分析。专题研究结果揭示了通过表演性重塑公共教育的建议，管理主义和市场化。体裁分析发现报告遵循商业案例体裁的结构，并借鉴了商业备忘录、数据展示、原话和观点新闻的元素。语料库的发现为主要主题提供了进一步的语言证据。