We attempt to provide a novel antecedent of corporate social responsibility (CSR) by focusing on the role of CSR awards. Specifically, we investigate how competitors’ winning CSR awards incentivize non-winning firms’ CSR as a competitive catch-up. Using a difference-in-differences research design, we find that non-winners improve their CSR after their competitors have won CSR awards. Furthermore, based on the awareness-motivation-capability (AMC) framework from the competitive dynamics literature, we find that the media visibility of award winners, the performance gap of non-winners with award winners, and the prior CSR of non-winners strengthen the CSR competitive catch-up behaviors. Findings from this study contribute to the CSR research by highlighting the spillover effect of CSR awards as a meaningful event in incentivizing non-winning firms’ CSR and extending the AMC framework to explain the contingency factors of competitive catch-up in the context of CSR research.

我们试图通过关注企业社会责任奖项的作用来提供企业社会责任（CSR）的新颖前提。具体而言，我们调查了竞争对手赢得企业社会责任奖如何激励非获奖企业的企业社会责任，作为竞争的追赶者。使用差异研究设计，我们发现非优胜者在其竞争对手获得CSR奖后提高了CSR。此外，基于竞争动力学文献中的意识-动机-能力（AMC）框架，我们发现获奖者的媒体可见性，非获奖者与获奖者之间的绩效差距以及非获奖者先前的CSR CSR竞争赶超行为。