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Better Evaluation Can Improve the Effectiveness of Agreements Between Public Health Organizations and Food and Beverage Companies
American Journal of Evaluation ( IF 1.507 ) Pub Date : 2021-01-05 , DOI: 10.1177/1098214020979782
Jean L. Wiecha 1 , Mary K. Muth 2
Affiliation  

Most Americans consume diets at odds with nutrition recommendations, contributing to our ongoing epidemics of noncommunicable diseases. One strategy for accelerating progress toward healthier diets involves formal agreements between companies and nongovernmental organizations to develop new products, reformulate existing products, and implement new marketing strategies. Although the general intention for industry agreements is to generate public health benefits, their goals and activities may not align with this intention. Based on a literature review and technical assistance we provided to organizations engaged in industry agreements, we believe that increasing scientific scope and rigor in evaluations of voluntary food and beverage industry agreements could improve potential public health benefits and understanding of their actual effects. We provide recommendations for external, unconflicted funding that permits comprehensive, independent, and rigorous evaluation of voluntary industry agreements.



中文翻译:

更好的评估可以提高公共卫生组织与食品和饮料公司之间的协议的有效性

大多数美国人的饮食习惯与营养建议不符,这助长了我们持续传播的非传染性疾病。加快向健康饮食迈进的一种策略涉及公司与非政府组织之间的正式协议,以开发新产品,重新配制现有产品并实施新的营销策略。尽管行业协议的总体意图是产生公共卫生利益,但其目标和活动可能与此意图不符。根据我们为从事行业协议的组织提供的文献综述和技术援助,我们认为,对自愿食品和饮料行业协议进行评估的科学范围和严格性可以提高潜在的公共卫生效益以及对其实际效果的了解。

更新日期:2021-01-14
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