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The effect of app store strategy on app rating: The moderating role of hedonic and utilitarian mobile apps
International Journal of Information Management ( IF 21.0 ) Pub Date : 2021-01-07 , DOI: 10.1016/j.ijinfomgt.2020.102299
Wondwesen Tafesse

Concerns about the performance of mobile apps have spurred a stream of research on factors contributing to the success of mobile apps in the major app stores. However, identified success factors have not been synthesized into a unified framework. Similarly, reported findings typically address main effects. The present study introduces the concept of app store strategy to synthesize the mobile app success factors that developers implement in the major app stores. The study synthesizes four such factors consisting of app size, app versions (major and minor), revenue model and mobile app names. Further, drawing on IS literature, the study distinguishes between hedonic and utilitarian mobile apps. Using a dataset of mobile apps from Play Store (N = 8325), the study investigates to what extent app store strategy interacts with the hedonic and utilitarian value of mobile apps in driving app rating. The study employed a combination of traditional regression and machine learning approaches to test proposed hypotheses. The findings make a two-fold contribution to the literature first by introducing the concept of app store strategy to synthesize mobile app success factors and second by examining hedonic and utilitarian mobile apps as a boundary condition in the relationship between app store strategy and app rating.



中文翻译:

应用商店策略对应用评级的影响:享乐主义和功利主义移动应用的调节作用

对移动应用程序性能的担忧促使人们对影响移动应用程序在主要应用程序商店中取得成功的因素进行了一系列研究。但是,已确定的成功因素尚未综合到一个统一的框架中。同样,报告的发现通常也涉及主要影响。本研究介绍了应用商店策略的概念,以综合开发人员在主要应用商店中实现的移动应用成功因素。该研究综合了四个此类因素,包括应用程序大小,应用程序版本(主要和次要),收入模型和移动应用程序名称。此外,利用IS文献,该研究区分了享乐主义和功利主义移动应用程序。使用Play商店中的移动应用数据集(N = 8325),该研究调查了应用商店策略在何种程度上与移动应用的享乐价值和功利价值相互作用,从而提高了应用的评价。该研究结合了传统回归和机器学习方法来检验提出的假设。这些发现首先通过引入应用商店策略的概念来综合移动应用成功因素,为文献做出了两方面的贡献,其次通过检查享乐主义和功利主义移动应用作为应用商店策略与应用评级之间关系的边界条件来进行研究。

更新日期:2021-01-07
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