This study aims to analyze the engagement of community members in an English as a second language (ESL) live broadcast. A platform for encouraging language and culture learning in ESL was planned and implemented. Research purposes were to explore the following aspects for engaging students’ participation: operation-monitoring, planning and implementation, incentives and motives, interactions with multiple formats and challenges.,The platform used for the ESL live broadcast was Open Broadcaster Software Studio. Through the live videos and instant messages delivered by the network, real-time interactions from different virtual sites were achieved. Observations and operation documentation were recorded. Interviews with the teacher, the library administrator and the students were carried out for collecting data. Inductive analysis was used to analyze the qualitative data from the different sources.,It was observed that the ESL broadcast reached a great number of users weekly. To engage the ESL broadcast community, efforts to monitor and plan for implementation were made. Students were encouraged by both external incentives and internal motivation. Managing the connectivity problems was essential for guaranteeing the quality of the real-time interactions. From their experiences, the participants were positive about the broadcast approach to learning ESL. More diverse topics and alternatives for oral interactions in the class are suggested in future implementations.,The implementation of the ESL live broadcast provides a model for inviting members within the university community to engage in the language and culture learning. The research is preliminary and is limited to a specific university. Future research on diverse learning settings is needed.,The findings of this study will contribute to the research in streaming media interactions. The case might be applied to other settings and other subject domains.

中文翻译：

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让大学生参与 ESL 直播

本研究旨在分析社区成员在英语作为第二语言 (ESL) 直播中的参与度。计划并实施了一个鼓励 ESL 语言和文化学习的平台。研究目的是探索以下几个方面让学生参与：运营监控、规划和实施、激励和动机、多形式和挑战的互动。ESL直播使用的平台是Open Broadcaster Software Studio。通过网络传递的视频直播和即时消息，实现不同虚拟站点的实时交互。记录观察和操作文档。对教师、图书馆管理员和学生进行了访谈以收集数据。归纳分析用于分析来自不同来源的定性数据。观察到ESL广播每周达到大量用户。为了让 ESL 广播社区参与进来，我们努力监测和计划实施。学生受到外部激励和内部动机的鼓励。管理连接问题对于保证实时交互的质量至关重要。根据他们的经验，参与者对学习 ESL 的广播方法持积极态度。在未来的实施中建议了更多多样化的课堂口头互动主题和替代方案。ESL直播的实施为邀请大学社区成员参与语言和文化学习提供了一个模式。该研究是初步的，仅限于特定的大学。未来需要对不同的学习环境进行研究。,本研究的结果将有助于流媒体交互的研究。该案例可能适用于其他设置和其他主题域。