Abstract

Why have some small, emerging sports communities grown faster than others? To begin answering this question, the analysis presented here considers the case of disc golf, a flying disc sport that has grown rapidly since the early twenty-first century. This research conceptualizes the disc golf community as a new social movement and examines how the news media has influenced its development. Drawing on a large, diverse sample of local and national news materials, this study finds that the volume of disc golf news coverage is correlated with reliable measures of the sport’s growth. In addition, a content analysis of 2920 newspaper articles is used to identify the news frames that may promote, or attenuate disc golf’s “grow the sport movement.” The theoretical and methodological contributions of this study shed further light on the complex relationship between the news media and the evolution of small, non-normative sports movements.

摘要

为什么一些新兴的小型体育社区发展得比其他社区快？为了开始回答这个问题，这里介绍的分析考虑了盘式高尔夫的情况，这是一种飞盘运动，自二十一世纪初以来发展迅速。这项研究将碟形高尔夫社区概念化为一种新的社交运动，并研究了新闻媒体如何影响其发展。这项研究利用大量的本地和国家新闻材料样本，发现圆盘高尔夫新闻报道的数量与这项运动发展的可靠衡量指标相关。此外，对2920种报纸文章的内容分析用于确定可能促进或削弱碟式高尔夫“发展运动”的新闻框架。