ABSTRACT While there is a growing interest in immersive experiences and visitor immersion within the tourism industry, there is still a deficiency of empirical research focusing on how visitors become immersed. This study explores the subjective nature of the immersion process by focusing on the moderating role of individual responses and the influence of antecedent factors in the process. Empirical evidence for the purpose of this study was collected through a combination of field observations and group interviews with guests visiting an Escape Room in Norway. Six individual responses that appeared to moderate the individual visitors’ immersion process were identified in the study; including affective, behavioral, and cognitive responses. Findings further indicated that these responses were influenced by personal, external and social antecedents, as well as by the visitors’ own appraisal of the core features of the experience product. The findings presented in this article shed light on the individual nature of the immersion process and the factors that moderate the visitors’ progression towards a state of immersion.

中文翻译：

---

消费者沉浸在受管理的游客景点中：个人反应和前因的作用

摘要尽管人们对旅游业的沉浸式体验和游客沉浸感的兴趣与日俱增，但仍缺乏以游客如何沉浸为重点的实证研究。这项研究通过关注个体反应的调节作用和过程中先行因素的影响，探索了沉浸过程的主观性质。通过现场观察和与访问挪威逃生室的客人进行的小组访谈相结合，收集了用于本研究目的的经验证据。在研究中确定了六个似乎能缓解访客个人沉浸过程的个人反应；包括情感，行为和认知反应。研究结果进一步表明，这些回应受到个人，外部和社会先行因素的影响，以及访问者自己对体验产品的核心功能的评估。本文中提出的发现揭示了沉浸过程的个体性质以及影响游客进入沉浸状态的因素。