ABSTRACT This study explores the personal event portfolios of amateur athletes, differentiating between those who pursue a specialized career within one sport and those who diversify within multiple sports. The impetus for this paper was the observation made in previously published research that many sport-event tourists participate in multiple sports. The twin objectives of the study are to better understand highly involved participants and to draw implications that could contribute to the events’ and the country's competitiveness in sport event tourism. The study also addresses the question of whether or not these portfolio choices emerge as involvement increases – in other words, do highly involved amateur athletes tend to specialize in one sport, as suggest by recreation specialization theory? A total of 6691 participants were surveyed online in five events (cross-country run, Nordic ski, half-marathon run, open-water swim, and road cycling), out of which 2329 were identified as pursuing a portfolio strategy. The major contributions of this paper include identification of a large number of significant differences between “specialized” and “diversified” portfolios. Planning and marketing implications that can potentially enhance the attractiveness of individual and collectively marketed events are also discussed.

中文翻译：

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业余运动员项目组合中的专业化与多元化

摘要这项研究探讨了业余运动员的个人项目组合，以区分从事一项运动中专门职业的运动员和从事多种运动中多样化的运动员。本文的推动力是先前发表的研究发现，许多体育赛事游客都参与多种体育活动。该研究的双重目标是更好地了解参与度高的参与者，并得出可能对赛事和国家在体育赛事旅游业中的竞争力有帮助的含义。该研究还解决了随着参与度的增加，这些投资组合选择是否会出现的问题，换句话说，高度参与的业余运动员是否倾向于专门从事一项运动，正如娱乐专业理论所暗示的那样？在五个项目中（越野跑，越野滑雪，半马拉松跑，开阔水域游泳和公路骑行）对总共6691名参与者进行了在线调查，其中2329名被确定为追求投资组合策略。本文的主要贡献包括确定“专业”和“多元化”投资组合之间的大量显着差异。还讨论了可能会增强单个和集体营销活动的吸引力的计划和营销含义。本文的主要贡献包括确定“专业”和“多元化”投资组合之间的大量显着差异。还讨论了可能会增强单个和集体营销活动的吸引力的计划和营销含义。本文的主要贡献包括确定“专业”和“多元化”投资组合之间的大量显着差异。还讨论了可能会增强单个和集体营销活动的吸引力的计划和营销含义。