ABSTRACT

This study offers an alternative conceptual framework for an integrated understanding of public relations practice globally. It investigates the relationships between political, economic, and media constructs and relationship management in public relations by building upon an environmental framework for understanding public relations. Based on a survey of public relations practitioners in Singapore, this study positions relationship management as a conceptual locus for public relations theory and practice. Four environmental variables—perceptions of the degree of democracy in the political system, level of economic development, level of economic freedom, and level of media freedom—are found to be associated with public relations practitioners’ orientation toward relationship management, based on Hon and Grunig’s relationship management scale.

摘要

本研究为全球范围内对公共关系实践的综合理解提供了替代性的概念框架。它通过建立用于理解公共关系的环境框架来研究政治，经济和媒体结构与公共关系中的关系管理之间的关系。根据对新加坡公共关系从业人员的调查，本研究将关系管理定位为公共关系理论和实践的概念性场所。根据Hon和Hon的研究，发现四个环境变量与对公共关系从业者对关系管理的态度有关，这四个变量是对政治制度中民主程度，经济发展水平，经济自由水平和媒体自由水平的看法。 Grunig的关系管理规模。