ABSTRACT

This article suggests that agreement on a paradigm focus for public relations scholarship would greatly enhance the probability of productive theory development. The author argues, influenced by Thomas Kuhn, that until those who call themselves public relations scholars come to agreement on the focus of public relations research and theory development, there may be much activity we call research in public relations, but there will not be much theory development.

中文翻译：

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公共关系中的建构理论：组织间关系作为公共关系范式

摘要

本文认为，就公共关系学的范式重点达成一致将大大提高生产性理论发展的可能性。作者认为，在托马斯·库恩（Thomas Kuhn）的影响下，直到那些自称公共关系学者的人们就公共关系研究和理论发展的重点达成共识之前，我们可能会从事许多被称为公共关系研究的活动，但不会有太多活动理论发展。