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Credibility or Credulity? Examining Political Organization-Public Relationships in an Election of Interloping Candidates
Journal of Public Relations Research ( IF 4.167 ) Pub Date : 2017-11-08 , DOI: 10.1080/1062726x.2017.1388240
Kaye D. Sweetser 1 , Nicholas Browning 2
Affiliation  

ABSTRACT

This national online survey (N = 493) examined the political organization-public relationship (POPR) that voters perceived with their own political party and their opposing political party, as well as voters’ assessment of the credibility of candidates running for president during the primary season of the 2016 election. Results indicated that although credibility assessment of one’s own party’s candidate was much as expected, POPR with the Democratic Party was generally stronger than that with the Republican Party. Data showed no evidence that a poor POPR with one’s own party would drive voters to support interloper candidates. We conclude by reflecting on the importance of POPR with the opposing party and what weak relationships may mean for parties in the long term.



中文翻译:

信誉还是信誉?在选举候选人的过程中检查政治组织与公共关系

摘要

这项全国在线调查(N  = 493)考察了选民与自己的政党和对立的政党之间的政治组织-公共关系(POPR),以及选民对初选期间竞选总统候选人的公信力的评估。 2016年选举季节。结果表明,尽管对本党候选人的可信度评估与预期相符,但与民主党的POPR通常要强于与共和党的POPR。数据显示,没有证据表明,如果自己的政党的POPR差,就会迫使选民支持闯入者。最后,我们通过反思POPR与对方的重要性以及长期关系薄弱对双方意味着什么。

更新日期:2017-11-08
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