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Evaluating the Reputation Management Industry through the Lens of Public Relations Ethics
Journal of Media Ethics ( IF 1.150 ) Pub Date : 2019-07-02 , DOI: 10.1080/23736992.2019.1638261
Ben Medeiros 1
Affiliation  

ABSTRACT

This paper offers a framework for ethical analysis of reputation management practices. First, it outlines various articulations of the ethos of digital-age reputation defense as advanced by reputation management practitioners. It then evaluates how the guiding ethos articulated by reputation managers comports with more theoretical formulations of the just balance between reputation protection and robust public discussion. More specifically, the paper considers how reputation management practices accord with the “marketplace of ideas” concept as traditionally articulated in both law and public relations ethics and with underlying philosophical principles regarding the ethical duty of transparency and the two-way symmetrical approach to communication.



中文翻译:

从公共关系伦理学角度评估声誉管理行业

摘要

本文为声誉管理实践的道德分析提供了一个框架。首先,它概述了信誉管理从业人员提出的数字时代信誉防御精神的各种表达方式。然后,它评估了声誉管理者表达的指导精神如何与声誉保护与公众讨论之间的公正平衡的更多理论表述相吻合。更具体地说,本文考虑了声誉管理实践如何与法律和公共关系伦理学中传统表达的“思想市场”概念以及有关透明度的道德义务和双向对称沟通方法的基本哲学原理相一致。

更新日期:2019-07-02
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