Alvin Toffler wrote more than 50 years ago that modern civilizations, as they acquired more knowledge and technology, were exhibiting increased impermanence. The rates of change throughout modern societies were exponential, becoming more pronounced and occurring within shorter intervals, he said, with such impermanence “leading to less time for extended peaceful attention to one problem or situation at a time.” However, Toffler did not anticipate countervailing trends that point to different forms of emerging permanence. For example, individuals’ online profiles can continue well past their deaths, and mechanized and automated ways of creating products are increasingly intensifying. As these dynamics exhibit themselves today – particularly manifested in humankind’s struggle to attend to cultural disruptions, socio-economic upheaval, and increased exposures to risk and crises – how is media ethical theory and practice best situated to rise to the challenge? For example, how does message production, audience consumption of mediate messages, and media professional practice point to questions about constructive and beneficent ways to address this duality? Additionally, how are shifting applied and theoretical understandings of “media” interacting with (and within) the impermanence/permanence continuum? That is, while ethics can serve as an enduring foundation for sound decisions that, for example, reflect a respect for autonomy, duty, and virtue, how do purveyors of media translate their activities in such a way that ethically ameliorates the fractured nature of the impermanence/permanence dynamic and, in the process, help society move toward more just decisions? A special issue of the Journal of Media Ethics is planned to showcase scholarship regarding this subject from diverse perspectives focused on news, public relations, marketing, advertising, or new media (e.g., social media, gaming, etc.) use. Efforts to explore related issues of digital presence, identity, and community formation also are of interest. Both empirical studies and philosophical explications that explore media ethics questions from scientific and humanities traditions are encouraged. Also encouraged are examinations of both historical and contemporary aspects and essays that explore broader theoretical constructs of the role of ethics in the face of broader impermanence/permanence dynamics. Polemical essays are discouraged. Case studies are welcome if they provide relevance beyond local or national boundaries. Manuscripts should be submitted by September 30, 2020, for consideration. All authors must prepare their work for blind review by following Journal submission guidelines, which can be found here: http://www.tandfonline.com/toc/hmme20/current

中文翻译：

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媒体伦理杂志的特别呼吁：媒体伦理与无常/永久

阿尔文·托夫勒（Alvin Toffler）于50多年前写道，现代文明随着获得更多的知识和技术而显示出越来越大的无常。他说，整个现代社会的变化速度是指数级的，越来越明显，并且发生的时间间隔更短，这种无常性“导致更少的时间一次可以更长时间地和平关注一个问题或情况。” 但是，托夫勒并没有预料到会出现不同形式的持久性的抵消趋势。例如，个人的在线个人资料可以持续到死亡之后，并且机械化和自动化的产品创建方式也越来越多。这些动态在今天展现出来，尤其体现在人类努力应对文化破坏，社会经济动荡，以及越来越多的风险和危机风险–媒体伦理理论和实践如何最有效地应对挑战？例如，消息的产生，受众对中介消息的消费以及媒体专业实践如何指出有关解决这种双重性的建设性和仁慈方式的问题？此外，转变的应用和对“媒体”的理论理解如何与无常/永久性连续体相互作用（并在其中）？就是说，尽管道德可以作为做出明智决定的持久基础，例如，体现出对自治，义务和美德的尊重，但媒体的提供者如何以符合道德的方式减轻其破碎性的方式来转化其活动。无常/永久动态，在此过程中，帮助社会朝着更公正的决定前进？计划出版一期《媒体伦理杂志》，以从新闻，公共关系，市场营销，广告或新媒体（例如社交媒体，游戏等）的使用角度出发的不同角度展示有关该主题的奖学金。探索数字化存在，身份和社区形成的相关问题的工作也很有趣。鼓励探索科学和人文传统的媒体伦理问题的实证研究和哲学解释。同时也鼓励对历史和当代方面以及论文的研究进行探讨，这些论文在面对更广泛的无常/永久动力的情况下探索伦理学作用的更广泛的理论构造。不鼓励发表政治论文。如果案例研究提供了超出本地或国家范围的相关性，则欢迎进行案例研究。手稿应在2020年9月30日之前提交，以供考虑。所有作者都必须按照《期刊》投稿指南进行准备，以供盲目审查，该指南可在以下网站找到：http://www.tandfonline.com/toc/hmme20/current