ABSTRACT

Using qualitative data collected in three charter schools over the course of 14 months, this article analyzes how involvement expectations played a role in charter school recruitment practices and shaped personnel-parent relations. Through various recruitment strategies, personnel built involvement expectations among prospective parents, treating them as valued customers whose happiness carried consequences for funding. Personnel drew on parents’ financial networks, neighborhood connections, and social media contacts to recruit families, as for-profit charter school budgets rely on the recruitment and retention of parents who can volunteer, serve on committees, provide transportation, court donors, and recruit similar families.

摘要

本文使用在 14 个月期间在三所特许学校收集的定性数据，分析了参与预期如何在特许学校的招聘实践中发挥作用，并塑造了人事与家长的关系。通过各种招聘策略，员工在准父母中建立了参与期望，将他们视为有价值的客户，他们的快乐会为资金带来影响。人员利用父母的财务网络、邻里联系和社交媒体联系来招募家庭，因为营利性特许学校的预算依赖于招募和保留可以志愿服务、在委员会任职、提供交通、法庭捐助者和招募的父母类似的家庭。