ABSTRACT

The article reveals main tourism trends after the pandemic and analyses the potential for tourism development on the example of the city of Kemi, located in Finnish Lapland. In current conditions of unprecedented health and economic crisis caused by the COVID-19 pandemic, fast developing technology, shift in customer preferences and climate change, it is important to quickly adjust and respond to the new realities in order to ensure a sustainable development at the regional level. This is especially relevant in Lapland, where tourism is a strategically important sector of the economy. The article aims at identifying main tourism trends in post-lockdown era caused by COVID-19 pandemic and determining the potential for regional tourism development of peripheral areas on the example of the city of Kemi. Based on the conducted analysis of recent literature; analysis of statistical data; qualitative sociological study, three priority groups of actions were recommended: enhancing visibility in the market, strengthening image of the city, and developing facilities in the city. Besides the fact that achieved results are important for further research, developed priorities can lead to the development of tourism in the city, attraction of new investments, creation of new jobs and thus development of the economy.

摘要

本文揭示了大流行之后的主要旅游趋势，并以芬兰拉普兰的凯米市为例，分析了旅游业的发展潜力。在当前由COVID-19大流行，技术快速发展，客户喜好变化和气候变化导致的前所未有的健康和经济危机的情况下，重要的是要迅速调整并应对新现实，以确保在全球范围内的可持续发展。区域一级。这在拉普兰尤为重要，拉普兰的旅游业是经济中具有战略意义的重要部门。本文旨在确定由COVID-19大流行引起的封锁后时代的主要旅游趋势，并以凯米市为例，确定周边地区的区域旅游发展潜力。根据对最近文献的分析；统计数据分析；在定性社会学研究中，建议了三个优先行动组：提高市场知名度，增强城市形象以及开发城市设施。除了取得的成果对于进一步研究很重要的事实外，已制定的优先事项还可以导致城市旅游业的发展，吸引新投资，创造新工作机会以及进而发展经济。