ABSTRACT

Wildlife watching tourism show rapid growth worldwide and activities based on a variety of species receive increased attention in the tourism literature. Understanding the relationships between experiences, product delivery and the setting is particularly important in wildlife watching tourism, since the main attraction (wild animals) can be threatened if managed incorrectly. Research investigating the dynamics of participants’ experiences, also beyond encounters with the target species, will help tourism providers develop more enjoyable products, that participants’ will recommend to others. Using musk ox safaris in Dovrefjell Norway as our case, we examine this taking the tourism experiencescape model of Mossberg (2007) as a point of departure. Data were collected with a combination of participant surveys, on-site observations and interviews. Findings indicate that elements seen as individual aspects of the experience in other tourism settings are more connected in a wildlife watching context. We conclude that guiding and interpretation is a key factor for satisfaction in wildlife watching tourism.

摘要

观看野生动植物的旅游业在全球范围内迅速发展，在旅游文献中，基于多种物种的活动受到越来越多的关注。在野生动物观赏旅游中，了解体验，产品交付和环境之间的关系尤为重要，因为如果管理不当，可能会威胁到主要景点（野生动物）。对参与者体验动态进行调查的研究，除了与目标物种的接触之外，还将帮助旅游业者开发更多令人愉悦的产品，参与者会向其他人推荐。以挪威Dovrefjell的麝牛之旅为例，我们以Mossberg（2007）作为出发点。通过参加者调查，现场观察和访谈相结合的方式收集数据。研究结果表明，在野生动植物观赏环境中，被视为其他旅游环境中体验的各个方面的元素之间的联系更加紧密。我们得出结论，指导和解释是观赏野生动植物旅游业满意度的关键因素。