Abstract

Despite a considerable body of research focusing on food tourism, the academic community has been slow to consider the cultural potential of this highly topical phenomenon. To address the research gap, cultural globalisation is discussed as the theoretical perspective that proves helpful in explaining the application of food in destination marketing and how this, in turn, affects the conceptualisation of the ‘local’, the ‘global’ and the ‘glocal’ in an urban context. Taking the city of York, England, as a case study, through a qualitative content analysis and semi-structured interviews with food tourism stakeholders from public and private sectors, it is considered how the increasing use of food as a cultural artefact in urban destination marketing is influenced by the various forces of cultural globalisation. It is shown how cultural homogenisation, heterogenisation and glocalisation influence both the cultural landscape of York, as well as in how food (global, local and glocal) is presented and marketed to visitors. Knowledge of these specific characteristics and peculiarities of food allows tourism professionals to develop urban destination marketing that is socially and culturally informed which may help to reinforce the destination’s uniqueness and difference.

摘要

尽管有相当多的研究集中在美食旅游上，但学术界对这一高度热门现象的文化潜力的考虑一直很缓慢。为了解决研究差距，文化全球化作为理论视角进行讨论，证明有助于解释食品在目的地营销中的应用，以及这反过来又如何影响“本地”、“全球”和“全球本地化”的概念化'在城市环境中。以英国约克市为案例研究，通过对公共和私营部门食品旅游利益相关者的定性内容分析和半结构化访谈，考虑了如何在城市目的地营销中越来越多地使用食品作为文化人工制品受到文化全球化各种力量的影响。它展示了文化同质化、异质化和全球本地化如何影响约克的文化景观，以及如何向游客展示和营销食物（全球、本地和全球本地化）。了解食物的这些具体特征和特殊性可以让旅游专业人士开发具有社会和文化信息的城市目的地营销，这可能有助于加强目的地的独特性和差异性。