ABSTRACT

The impacts of tourism influence residents’ attitudes and behaviour towards tourists and tourism-related activities such as festivals. Residents are the primary stakeholders of tourism development, considered as the backbone of the industry. Coastal towns such as Jeffreys Bay in South Africa are natural attractions receiving high numbers of tourists regularly. Therefore, on the one hand, residents have to adjust to the influx of tourists, but on the other hand, their support is also needed for the continuation of tourism-related activities and events throughout the year. The objective of this paper is to determine the role of tourism impacts in predicting residents’ opinions and levels of interest in tourism activities. A quantitative survey was completed in Jeffreys Bay, which revealed five tourism impacts. It was evident from the results that tourism should contribute to the development of the destination and the economic welfare of residents to create positive community attitudes. However, the value of the festival is viewed differently since the festival itself is not creating support, but the effects of the festival do. The challenge is to obtain and sustain their support even before they start to benefit from this industry.

摘要

旅游的影响会影响居民对游客和节庆等旅游相关活动的态度和行为。居民是旅游业发展的主要利益相关者，被视为产业的支柱。南非的杰弗里斯湾等沿海城镇是经常接待大量游客的自然景点。因此，一方面，居民要适应游客的涌入，但另一方面，旅游相关活动和赛事的持续全年也需要他们的支持。本文的目的是确定旅游影响在预测居民对旅游活动的意见和兴趣水平方面的作用。在杰弗里斯湾完成了一项定量调查，揭示了五个旅游影响。从结果中可以明显看出，旅游业应该有助于目的地的发展和居民的经济福利，以创造积极的社区态度。然而，人们对节日的价值有不同的看法，因为节日本身不是创造支持，而是节日的影响。挑战是在他们开始从这个行业中受益之前获得并维持他们的支持。