ABSTRACT

Luxury has always been an essential topic in consumer research. However, changing nature and fluidity of its definition makes luxury still an interesting topic for researchers. Today, a combination of developing internet technologies and a shifting in the habit of travelling is leading to the rise of access-based accommodation services. Furthermore, modern travellers are searching for luxury experiences even with short term rentals. In this regard, understanding access-based luxury has become crucial in the accommodation sector, where consumer experience is the focus. Therefore, this paper investigates the nature of luxury within access-based consumption in the context of consumers’ accommodation experiences. A qualitative approach is adopted to uncover the circumstances that constitute luxury for consumers who use Airbnb Plus. The study found that luxury manifests itself in search of uniqueness and freedom. Exploring that consumers are seeking more immaterial forms of luxury in their vacations, the paper makes a significant contribution to tourism literature.

摘要

奢侈品一直是消费者研究中必不可少的主题。然而，其定义的性质和流动性的变化使奢侈品仍然是研究人员感兴趣的话题。如今，互联网技术的发展与旅行习惯的转变共同导致基于无障碍住宿的服务的兴起。此外，即使短期租赁，现代旅行者也正在寻找奢华体验。在这方面，在以消费者体验为重点的住宿领域，了解基于出行方式的奢侈品已变得至关重要。因此，本文在消费者的住宿体验的背景下，研究了基于访问的消费中的奢侈品的本质。采用定性方法来发现使用Airbnb Plus的消费者构成奢侈的情况。研究发现，奢侈品是在追求独特性和自由性时表现出来的。探索消费者在假期中寻求非物质形式的奢侈品，该论文对旅游文学做出了重大贡献。