The aim of this study is to explain the evolution of the business model of Turkish Airlines, which has been operating in the air passenger transportation organizational field in Turkey since 1933. In line with this aim, a pool of senior executives were interviewed through semi-structured interviews drawing on the new institutional theory assumptions. The data obtained from the participants were supplemented with a set of secondary data from many other sources. The MAXQDA program was used to analyze the data obtained. The findings revealed that the business model of Turkish Airlines has evolved over time, and this evolution can be explained by the new institutional theory assumptions.

这项研究的目的是解释土耳其航空公司的商业模式的演变，该模式自1933年以来就一直在土耳其的航空客运组织领域中运作。为此，我们接受了半高级管理人员的采访。根据新的制度理论假设进行的结构化访谈。从参与者那里获得的数据被补充了来自许多其他来源的一组辅助数据。使用MAXQDA程序分析获得的数据。调查结果表明，土耳其航空的商业模式已经随着时间而发展，这种发展可以用新的制度理论假设来解释。