Contemporary information technologies such as social media have invigorated the way knowledge is shared within organizations to the extent that we have to rethink and reassess our understanding of the role and influence of technology in organizational processes and knowledge sharing. This paper uses the strategy as practice lens guided by the interpretivist philosophy to understand the influence of informal social media practices on knowledge sharing and work processes within an organization. The paper uses empirical evidence from the case study of a telecom organization in Tanzania to gain theoretical insight into informal social media practices and knowledge sharing. This research contributes to the Information Systems (IS) literature by asserting that organizational processes are achieved by mundane knowledge sharing mediated by informal social media use within the organization. Also, the study contributes to IS literature by highlighting how emerging informal practices are essential to daily processes within organizations.

诸如社交媒体之类的当代信息技术已经在组织内部共享知识的方式上得到了启发，以至于我们必须重新考虑和重新评估我们对技术在组织过程和知识共享中的作用和影响的理解。本文以解释主义哲学为指导，将该策略作为实践的镜头，以了解非正式社交媒体实践对组织内知识共享和工作流程的影响。本文使用来自坦桑尼亚一家电信组织的案例研究的经验证据来获得对非正式社交媒体实践和知识共享的理论见解。这项研究通过断言组织过程是通过在组织内部使用非正式社交媒体来介导的普通知识共享而为信息系统（IS）文献做出了贡献。此外，该研究还通过突出新兴的非正式实践对组织内部日常流程的重要性，为IS文献做出了贡献。