This study investigates the interaction between online and offline retailers’ product information-disclosure decisions and the behaviors of showrooming (the phenomenon that consumers access product information offline but make the actual purchase online) or webrooming (the phenomenon that consumers access product information online but make the actual purchase offline). In these situations, consumers can only obtain product information by themselves from different channels. We find that the optimal choice for online retailers is to allow webrooming behavior and to not invest in information disclosure. Meanwhile, the optimal choice for offline retailers can be to either invest or not invest in product information disclosure. Specifically, when an offline retailer invests in product information disclosure, if the cost is low, the equilibrium profit will increase; however, if the product information-disclosure cost is high, the equilibrium profit will first increase and then decrease.

这项研究调查了在线和离线零售商的产品信息披露决策与陈列室（消费者在线下访问产品信息但在线进行实际购买的现象）或网络活动（消费者在线下访问产品信息但进行在线交易）之间的相互作用。离线实际购买）。在这种情况下，消费者只能从不同的渠道自己获取产品信息。我们发现，对于在线零售商而言，最佳选择是允许进行网络整理行为，而不是对信息披露进行投资。同时，线下零售商的最佳选择可以是投资或不投资产品信息披露。具体来说，当线下零售商投资产品信息披露时，如果成本较低，均衡利润将增加；但是，如果产品信息披露成本很高，则均衡利润将先增加然后减少。