Purpose

This paper aims to propose some suggestions for libraries and other digital reading service institutions to improve the utilization rate of e-books, based on the theoretical and empirical analysis of the perception behaviour characteristics of e-book selection under the allocation of limited cognitive resources.

Design/methodology/approach

From the perspective of key perception points, this paper studies the key perception points of selecting e-books through the experimental method and explores the influence of subject factors (users’ characteristics, users’ needs) on users’ e-book perception behaviour.

Findings

College students have selective attention in the process of selecting e-books. They will choose some important contents of e-books, such as title, book introduction, author, catalogue, reader comments, others’ recommendations, read leaderboard, to perceive and there is an obvious difference in perception intensity. Different personal traits and reading needs have a great influence on users’ perception points. Libraries and other digital reading service institutions should provide promotion information based on key perception points of e-books, develop personalized e-book service and promotion and optimize the expression of key perception points of e-books.

Originality/value

This paper presents a valuable study attempting to introduce cognitive resource theory into the field of digital reading service, which proves that users also have limited cognitive resource allocation in the process of selecting digital books.

中文翻译：

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电子书选择过程中关键感知点的研究

目的

本文基于对有限认知资源分配下电子书选择的感知行为特征的理论和实证分析，为图书馆和其他数字阅读服务机构提出一些建议，以提高电子书的利用率。

设计/方法/方法

从关键知点的角度，通过实验方法研究了选择电子书的关键知点，并探讨了主体因素（用户特征，用户需求）对用户电子书知觉行为的影响。

发现

在选择电子书的过程中，大学生具有选择性的注意力。他们将选择一些重要的电子书内容，例如书名，书介绍，作者，目录，读者评论，他人的推荐，阅读排行榜，以感知，并且感知强度存在明显差异。不同的个人特征和阅读需求对用户的感知点有很大的影响。图书馆和其他数字阅读服务机构应根据电子书的重点感知点提供促销信息，开展个性化电子书服务和促销，并优化电子书重点感知点的表达方式。

创意/价值

本文提出了一项有价值的研究，试图将认知资源理论引入数字阅读服务领域，证明用户在选择数字图书的过程中认知资源分配也受到限制。