Purpose

Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama and excitement of the game, nostalgic associations, interest in star players and social influence) on the intentions to watch the International Cricket Council (ICC) Twenty-20 (T20) World Cup of three different generation cohorts (i.e., Generations X, Y and Z).

Design/methodology/approach

Data were collected from N = 499 cricket lovers from Pakistan based on a non-probability sampling technique. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation modeling (SEM) and multi-group modeling techniques were used as methods.

Findings

SEM results show that cricket fans' intentions to watch the T20 World Cup are positively influenced by patriotism, drama and excitement of the game, and social influence. The results of multi-group modeling reveal significant differences between Generation X-ers, Y-ers and Z-ers regarding the effect of sport motivations on their intentions to watch the ICC T20 World Cup. Specifically, our findings show that for X-ers, interest in star players and nostalgic associations are the main motivations behind watching the T20 World Cup, whereas drama and excitement appeared to be an important predictor for Y-ers, and patriotism and social influence are more likely to increase Z-ers' intentions to watch the T20 World Cup.

Originality/value

This study is the first of its kind to report the motivations of Generations X, Y and Z to watch the T20 World Cup.

中文翻译：

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球迷观看T20世界杯的动机之间的代际差异：一代队列理论的观点

目的

本研究使用两种理论视角-社会认同理论和世代队列理论-分析了体育动机（例如爱国主义，戏剧性和游戏兴奋性，怀旧联想，对明星球员的兴趣以及社会影响力）对观看意图的影响。国际板球协会（ICC）20-20（T20）世界杯，由三个不同的世代组（即X，Y和Z世代）组成。

设计/方法/方法

 基于非概率抽样技术，从巴基斯坦的N = 499名板球爱好者中收集了数据。探索性因素分析（EFA），确认性因素分析（CFA），结构方程建模（SEM）和多组建模技术被用作方法。

发现

扫描电镜结果表明，板球爱好者观看T20世界杯的意图受到爱国主义，戏剧性和游戏性的兴奋以及社会影响的积极影响。多组建模的结果揭示了X世代，Y世代和Z世代在运动动机对其观看ICC T20世界杯意图的影响方面存在显着差异。具体而言，我们的研究结果表明，对于X-ers，对明星球员和怀旧协会的兴趣是观看T20世界杯的主要动机，而戏剧和兴奋似乎是Y-ers的重要预测因素，爱国主义和社会影响力是更有可能提高Z-ers观看T20世界杯的意愿。

创意/价值

这项研究是首次报道X世代，Y世代和Z世代观看T20世界杯的动机的同类研究。