Purpose

The purpose of this paper is to examine use and sharing economy (SE) continuance intention, and the mediation effects of use between individuals' motivations and SE continuance intention. A theoretical model is developed to explain use and SE continuance intention as intrinsic and extrinsic motivated behaviour, as proposed by self-determination theory. Factors are derived from SE context and supported by published research on SE.

Design/methodology/approach

The partial least squares path modelling (PLS-PM) technique is used to test the model in a quantitative study involving 256 users of SE services.

Findings

Findings suggest that use and SE continuance can be explained by concurrent intrinsic and extrinsic motivations. Moreover, high environmental concerns may restrain the use of SE services. Findings show that continuance intention is influenced by current use of SE services. Moreover, the study emphasizes the mediation effect of use between intrinsic and extrinsic motivation and SE continuance intention.

Research limitations/implications

The analysis of use behaviour should be complemented with other measures of use and with data provided by qualitative methods of research. Further research should also consider the effect of different control variables and mediation effects.

Practical implications

Brand managers and companies providing services through digital platforms should address individuals' needs in order to stimulate voluntary engagement in persistent SE practices.

Social implications

This study informs the consumer in general so that the SE can develop its potential alongside an economy based on the ownership of private property.

Originality/value

This study extends findings on continuance intention research by offering internal motivation factors as predictors of post-adoption behaviour and emphasizes the role of use on SE continuance intention.

中文翻译：

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内在和外在动机在共享经济后采用中的作用

目的

本文的目的是考察使用和共享经济（SE）的持续意愿，以及使用在个人动机和SE持续意愿之间的中介作用。正如自我决定理论所提出的那样，开发了一个理论模型来解释使用和 SE 持续意图作为内在和外在动机的行为。因素来自 SE 背景，并得到已发表的 SE 研究的支持。

设计/方法/方法

偏最小二乘路径建模 (PLS-PM) 技术用于在涉及 256 个 SE 服务用户的定量研究中测试模型。

发现

研究结果表明，使用和 SE 持续性可以通过同时存在的内在和外在动机来解释。此外，对环境的高度关注可能会限制 SE 服务的使用。研究结果表明，持续使用意愿受当前使用 SE 服务的影响。此外，该研究强调使用在内在和外在动机与SE持续意图之间的中介作用。

研究限制/影响

使用行为的分析应辅以其他使用措施和定性研究方法提供的数据。进一步的研究还应考虑不同控制变量的影响和中介效应。

实际影响

通过数字平台提供服务的品牌经理和公司应满足个人需求，以鼓励自愿参与持续的 SE 实践。

社会影响

这项研究为广大消费者提供了信息，以便社会企业可以在基于私有财产所有权的经济体中发展其潜力。

原创性/价值

本研究通过提供内部动机因素作为收养后行为的预测因子来扩展持续意图研究的结果，并强调使用对 SE 持续意图的作用。