Purpose

Recent technological advances have enabled consumers and citizens to contribute to organizational processes through co-production and co-creation in ways that challenge traditional co-production. However, the practices and capabilities for value co-creation are less understood, particularly in an increasingly networked social government ecosystem. The purpose of this research is to examine the enablement of new digital co-production practices in social media platforms (SMPs) and theorize SMP-enabled digital co-production vis-à-vis traditional co-production for public sector.

Design/methodology/approach

Primarily using principles of interpretivist approaches, a qualitative content analysis of communication practices (i.e. genres) observed within Australian government Facebook pages was carried out to examine the salient digital forms of co-production practices.

Findings

SMPs enable new practices in digital co-production for public sector (information dissemination, Q&A, feedback and co-creation), ranging from lower to higher intensity in terms of resource integration, scale of contributions, engagement and extent of relationship vis-à-vis traditional co-production.

Research limitations/implications

This research is bounded by its geographical emphasis on Australian Federal government. Hence, the results may not be readily transferable to other contexts.

Practical implications

Our framework offers an array of choices for digital co-production strategies to suit agency's focus and goals for engagement in the Facebook Pages. As agencies progress to reach higher intensity co-production, public engagement and impact increases.

Originality/value

The paper contributes to co-production in social government ecosystem by increasing the theoretical and practical understanding of new form of SMP-enabled digital co-production defined as “small-scale, repetitive, user-driven co-production that is flexible, durable, ad-hoc, and sporadic, where many hands make light work”. The proposed “co-production to co-creation” framework provides valuable guideline for enhancing public service provision via SMPs.

中文翻译：

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许多人可以轻松完成工作：建立数字共同生产的框架，再到在社交平台上共同创造

目的

最近的技术进步使消费者和公民能够通过共同生产和共同创造以挑战传统共同生产的方式为组织过程做出贡献。但是，对于价值共创的实践和能力知之甚少，尤其是在日益联网的社会政府生态系统中。这项研究的目的是检验社交媒体平台（SMP）中新的数字联合制作实践的实现，并针对公共部门的传统联合制作，对支持SMP的数字联合制作进行理论化。

设计/方法/方法

主要使用解释论方法的原理，对澳大利亚政府在Facebook页面上观察到的交流实践（即体裁）进行了定性的内容分析，以检验共同生产实践的显着数字形式。

发现

SMP使公共部门数字联合生产中的新实践（信息传播，问答，反馈和共同创造）在资源整合，捐款规模，参与度和与关系的关系方面，强度从低到高不等。相对于传统的联合制作。

研究局限/意义

这项研究受到其对澳大利亚联邦政府的地理重视。因此，结果可能不容易转移到其他环境。

实际影响

我们的框架为数字联合制作策略提供了多种选择，以适合代理商参与Facebook Pages的重点和目标。随着各机构逐步达到更高的联合制作水平，公众参与和影响也随之增加。

创意/价值

本文通过增加对SMP支持的数字联合生产新形式的理论和实践理解，为社会政府生态系统中的联合生产做出贡献，新形式的数字联合生产被定义为“小规模，重复性，用户驱动的灵活，持久，临时的，零星的，很多手可以轻松工作”。拟议的“从共同生产到共同创造”框架为通过SMP加强公共服务提供了宝贵的指导。