Purpose

The purpose of this study is to draw on the updated information system success model, perceived value and new product novelty to identify the factors that may influence user satisfaction and loyalty with paid knowledge platforms.

Design/methodology/approach

The authors used the survey method to collect 540 valid sample data. The structural equation modelling (SEM) technique was employed to test the proposed research model and hypotheses.

Findings

The findings suggested that system, information and service quality significantly affected the perceived utilitarian value, while service quality and new product novelty had significant impact on perceived hedonic value. Besides, both the perceived utilitarian value and the perceived hedonic value had a significant effect on user satisfaction and further significantly impacted user loyalty. The authors also found user differences, including gender, education level and use frequency, which had a significant influence on perceived utilitarian value, perceived hedonic value and user loyalty.

Research limitations/implications

The results can help researchers and practitioners better understanding the factors that influence user satisfaction and loyalty with paid knowledge platforms.

Originality/value

The authors applied the theories of perceived value, new product novelty and user loyalty to the domain of paid knowledge platforms and explored the factors influencing the user satisfaction and loyalty to paid knowledge platforms.

中文翻译：

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在付费知识平台上检查影响用户满意度和忠诚度的因素

目的

这项研究的目的是利用更新的信息系统成功模型，感知价值和新产品新颖性，以确定可能影响用户对付费知识平台的满意度和忠诚度的因素。

设计/方法/方法

作者使用调查方法收集了540个有效样本数据。使用结构方程建模（SEM）技术对提出的研究模型和假设进行检验。

发现

研究结果表明，系统，信息和服务质量显着影响了感知功利价值，而服务质量和新产品新颖性则对享乐价值产生了显着影响。此外，感知功利价值和享乐价值均对用户满意度产生重大影响，并进一步显着影响用户忠诚度。作者还发现用户差异，包括性别，受教育程度和使用频率，这些差异对感知功利价值，享乐价值和用户忠诚度有重大影响。

研究局限/意义

结果可以帮助研究人员和从业人员更好地了解使用付费知识平台影响用户满意度和忠诚度的因素。

创意/价值

作者将感知价值，新产品新颖性和用户忠诚度等理论应用到付费知识平台领域，并探讨了影响用户对付费知识平台的满意度和忠诚度的因素。